Content strategy or go with the flow?

Matt Fenlon and Andy Burgess sat outside North Street Standard discussing content strategy

This week I met up with good old friend and vertical Snapchat storyteller, Andy Burgess to discuss whether it’s better to meticulously plan your content strategy in advance or just make it up as you go along.

Andy is a Snapchat influencer which means he has a big following with thousands of views on every post, so he works with big brands to advise them on their creative output and uses his own platform to help them gain more followers. He’s worked with the likes of Forbes, College Humor, Joby and Nasdaq. I’ve worked with him since the early days by offering my creative input and advice when creating Snapchat stories together.

Watch the video to get some insights into how you can utilise both meticulous planning and quick turnaround content creation to start marketing your brand.

If you’d like to know more or want to see how I could support you in marketing and creating content for your small business, get in touch on my contact page and I’d be happy to meet you for a free consultation.

Watch video below:

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